The Person Behind Your Growth
I'm Lasif Umer — an AI automation and digital marketing specialist who partners with founders and businesses to build systems that create real, measurable growth.
My Story
Built to Solve Real Business Problems
I started LASIF DIGITAL because I was frustrated with how businesses were being let down — overpromised results, underdelivered work, and strategies that looked great on slides but didn't move the needle.
So I built my practice on a different foundation: radical transparency, ROI-first thinking, and execution that matches the pitch. Every client I work with gets my direct attention — not a junior account manager.
Five years in, I've helped 40+ businesses across e-commerce, SaaS, professional services, and more — building the AI automations, marketing systems, and digital products that drive compound growth.
What Drives Me
Mission, Vision & Values
The principles that guide every project, every decision, every result.
Build Systems That Grow Businesses
To build AI, marketing, and digital systems that create measurable, sustainable growth for every business I work with.
Democratise Enterprise-Level Digital
A world where every ambitious business — regardless of size — has access to the digital tools and strategies that were once only available to enterprises.
- 🎯Results First — Every decision I make is tied to a measurable outcome. I don't ship activity — I ship results.
- 🔍Radical Transparency — No black boxes. You'll always know what I'm working on, why, and how it's performing.
- ⚡Execution Excellence — I set high standards and meet them. On time, on budget, at the quality level I promised.
My Expertise
What I Specialise In
Deep expertise across the full digital growth stack — from automation to paid media.
AI & Automation
n8n, Make, OpenAI, HubSpot, GoHighLevel
Digital Marketing
Google Ads, Meta Ads, SEO, Email Automation
Analytics
GA4, GTM, Looker Studio, Custom Dashboards
Startup Growth
Product Strategy, GTM, Investor Decks, MVPs
How I Engage
My Client Journey
A clear, transparent process from your first call to long-term partnership.
Discovery Call
Free 30-min strategy session to understand your goals and challenges.
Custom Proposal
I craft a tailored scope, timeline, and investment — no cookie-cutter packages.
Kickoff & Align
Onboarding, access, and alignment on KPIs and communication rhythm.
Execute & Grow
Weekly updates, transparent reporting, and iterative optimisation.
Review & Scale
Monthly reviews, strategic pivots, and scaling what's working.
Long-term Partnership
I become your dedicated growth partner for the long haul.
Verified Credentials
Certifications
Qualifications across AI automation, digital marketing, analytics, and branding.
N8N Automation Program
Devmoguls
Feb 2026
Digital Branding — Build A Brand From Zero
Rajeev Mehta
Nov 2024
Google Ads Certification
Clear My Course
Mar 2023
Google Analytics 4 (GA4) For SEO
Semrush
Mar 2023
Digital Marketing Certification
HubSpot Academy
Feb 2023
Snapchat Essentials
Snap Inc.
Feb 2023
Social Media Content Creation
MyCaptain
May 2021
Introduction to Digital Journalism
Reuters
May 2021
Google Certification in Digital Marketing
Mar 2019
Google Analytics
Mar 2019
NSDC Certified Digital Marketer
National Skill Development Corporation
Nov 2018
Ready to Work Together?
Book a free strategy call and let's explore how I can build your digital growth engine.